Advertising · Layer 5 of 5Reach an audience
Reach an audience
20 centimeters from their face
Mirror screen in a barbershop — captive audience for 20–45 minutes. Zero banner blindness. Audience at the moment of decisions about appearance and lifestyle.
20–45 min
Average time in chair
20 cm
Distance to screen
0%
Banner blindness
Why it works
Three reasons why mirrors are the best ad channel for niche brands
01 · Attention
20–45 min
Audience doesn't go anywhere
Client sits in chair. Phone put away. Scrolling is uncomfortable. Looking at mirror is natural. Attention won — no competition.
02 · Context
Purchase-ready
Audience just decided to spend
Barbershop visitor just paid 1,500–3,000 rubles for appearance. At this moment, they're most receptive to premium brands and lifestyle products.
03 · Precision
M 25–45
Clear demographic profile
Male, 25–45, urban, above-average income. Barbershop isn't mass market. Exact audience for banks, auto, electronics, alcohol, insurance.
How to buy ads
Two ways to place ads
Self-serve
Self-serve through account
Create campaign online, select cities and salon types, upload creative, launch. No manager, no contract, card payment.
- •Geotargeting — select cities, districts, salon type
- •Show schedule — by day and hour
- •Real-time analytics — shows, reach, CPM
- •Card payment — no contract, no invoice
Direct Sales
Direct sales — for agencies and large brands
Work through a manager. Package placements, custom media plan, content production, detailed reporting.
- •Package placements — fixed show volume for period
- •Contract and closing docs — official
- •Help with content production — if creative needed
- •Category exclusivity — no competitor in your city
Formats
Technical requirements for creatives
15 seconds
MP4 · 1920×1080 · up to 50 MB
Main format. Maximum rotation. Great for branding and specific offers.
30 seconds
MP4 · 1920×1080 · up to 100 MB
For complex products: insurance, finance, auto. More time for argument.
Static
PNG/JPG · 1920×1080 · up to 5 MB
Minimum production cost. Good for sales, QR codes, local events.
Loop
MP4 · up to 60 s · seamless loop
Seamless loop for atmospheric content. Luxury brands, lifestyle, auto in motion.
Audience